Winnipeg Jets new logo

[Tony]

Canada has an air force?

[Robin Hood]

That is an awesome logo. I don't know what people are hating about.

[Robin Hood]

using the Jet to complete the Canadian Maple Leaf is genius. And the fact that it is a tribute to the Air Force makes it mean a lot more to the community it represents. Especially in a world with terrible/meaningless sports team names/logos.

And from a marketing standpoint, incorporating the Maple Leaf creates an level of subconscious loyalty among hockey fans across Canada.

[inferno31]

That is an awesome logo. I don't know what people are hating about.

I'm just sick of all the circular logos, its over done.

[inferno31]

The new Winnipeg Jets logo is doing more for the Canadian Forces than just paying tribute. True North Sports and Entertainment, which owns the team, will give $1 million to military charities over the next ten years.

Maj.-Gen. Alain Parent, commander of 1 Canadian Air Division, said it was easy to partner with the new hockey outfit.

“Winnipeg has had a long association with the air force,” he said. “Blue Bombers and Jets are both aircraft that have served or are serving the air force.” In turn, we consider Winnipeg to be the heart of the air force,” he said.